Most of us are prepared to pay a little extra for a nice bottle of wine or a good coffee, and 97% of​ ​our drinkers told us they’d pay extra for better tea, so why do so many places serving tea have a problem with charging more?

A lot of shops and restaurants reckon that tea is just tea, it isn’t something to write home about. It’s a bit like when people thought instant coffee was the be-all and end-all​ ​of coffee, it was quick and easy and because they didn’t know different, they thought it tasted alright too…

An awesome cup of tea doesn’t have to cost the world, but it is going to be a little more expensive than what we’re used to paying. We thought it might be a good idea to explain what exactly goes into making that cup of tea, and why it costs slightly more.